Improper Usage

Park your car at a legitimate parking lot in the street. What's wrong? Even it is a legitimate parking zone, the permitted usage restricts to bus only. Similarly in the cyber world, proper usage is essential to stay secure. Examples are software license (commercial or personal; by device or user; internal or Internet facing application), penetration tools (for authorized  assessment or malicious purpose), specific hardware (prohibit for re-export to 3rd party) etc....
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CONFIDENTIAL?

People talk about leaking company CONFIDENTIAL information.  It is not just a word slipped from your mouth to blame your staff but a proper management system to formalize it. You have to rethink: - Do you have an information classification policies? - Does your information carry any classification marking? And if no marking, what is the default classification? No classification label should never be regarded as CONFIDENTIAL. - Are you holding information that is also available from other sources or publicly known? - Have you provided training or orientation to raise the staff awareness the proper handling of company information? If you don’t have any one of these, it’s the fault of your company but not your staff....
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Masquerade

Bison is masqueraded as swan. This is a typical trick in social engineering attack.  That's why scams in social network, email invite etc. are so successfully. So, connect only those who you meet face-to-face with their social ID exchanged on the spot, never trust email inviting you to click links for recovery of access or incentive. If the scenario matches with what you need, validate with the sender first to stay secure....
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